, who ended up being the earliest gamer ever to win an EPT at 68. I believe Stars sponsored Boatman for the factor everybody else likes him. He is a terrific gamer, a fantastic ambassador, a terrific guy and is uproarious.
It is good to see the rarest of things, an older gamer getting online poker sponsorship. The landscape of sponsorship has actually altered considerably in the last 20 years, however for one of the most part the video game has actually been marketed towards the young.
I believe this has actually been among the terrific marketing mistakes in poker, and I am happy to see PokerStars take an action towards altering it.
We require more non reusable earnings
have the non reusable earnings of older gamers Marketing the video game specifically to the young made good sense at one distinct phase of the video game, the poker boom. This was an unusual time when poker was so simple and instantaneous play benefit offers were so generous since we had a lot cash entering into the video game. Young college kids truly might create a profession with little to no monetary investment.
We no longer reside in those times and now marketing poker to 21-year-olds does not make good sense, due to the fact that they do not have cash. To grow the video game of poker we require to market it to individuals with non reusable earnings and time on their hands. Older gamers are far more most likely to fall under that classification.
You just require to take a look at the development of Seniors Events to see this. They were as soon as a novelty occasion simply at the WSOP, now they exceed every year. In 2015’s Seniors occasion brought in 8,180 gamers, which would be an excellent Main Event field. Now most trips have a Seniors occasion, we even have Super Seniors occasions, and this year the WSOP has actually likewise revealed a High Roller Seniors occasion.
In this regard, it would be more of a specific niche occasion to have an under-30s competition at the WSOP, than an over 50s.
A ripe audience
None of this is to state we need to leave out more youthful gamers from marketing. We require young gamers especially for the durability of the video game. How we bring in more of them is an extremely hard concern.
What I am stating is older gamers are low-hanging fruit, they are a ripe audience perfect for the video game due to the fact that they have money and time. We have actually neglected them from our marketing for too long.
Should poker do more to draw in older gamers? Let us understand in the remarks:
